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BPF go-live on MemEx

October marked the launch of our latest MemEx implementation, this time for the British Property Federation (BPF). The go-live included the deployment of a sophisticated membership portal, a brand-new website and advanced integration with CRM.

Setting Standards In Real Estate

The British Property Federation (BPF) are the membership organisation who represent and promote the interests of the real estate industry throughout the UK. They provide a vital voice for the sector and strive to promote best practice, offering training, accreditation and support for a diverse range of owners, developers, funders, agents and advisers.

After establishing that legacy systems were no longer fit for purpose, BPF carried out a detailed member survey that suggested members wanted to change the way they interact, with more multi-channel and multi-device experiences. Following a vendor selection process, Wattle were the chosen transformation partner.

The digital transformation programme started with a detailed discovery phase, which aimed to gain a critical understanding of member and stakeholder needs, technical infrastructure and organisational performance. The outputs of this phase, included a detailed specification, user journey mapping and a long-term plan for the development programme.


The solution is built upon MemEx, Wattle's powerful membership experience platform. A combination of two of the sectors most popular development technologies, with Umbraco’s CMS for website and portal development and Microsoft's Dynamics 365 CRM for marketing and membership management. This new solution provides a robust technical infrastructure, with end-to-end integration and a 360° member view.

At the centre of the new digital solution is the ‘My BPF’ portal for members, this interactive portal provides a streamlined channel for communication, professional development and useful information, bringing members closer together and facilitating knowledge sharing across the sector.

It's time to join our way of thinking.


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