Functional Design PROJECT OVERVIEW
This new UKCP website aimed to make the Find a Therapist tool more accessible and to ensure vulnerable individuals, and those in need of help, could find what they needed when they needed it.
The first challenge was to ensure there was a clear understanding of the diverse range of user personas who would be engaging with the UKCP website. Those looking to train in psychotherapy and those looking for support were identified as the primary website user personas. There were a host of other persona types including members, professional commissioners, policymakers, the media and training partners who needed to be considered.
The project started with an extensive user research project with primary and secondary research stages, which enabled us to develop detailed user personas and content maps and define core journeys and needs.