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MEMBER-CENTRIC WEBSITE DEVELOPMENT

Whether you’re looking to refresh an existing website or build a new platform from scratch, Wattle is here to help you develop a website that empowers your membership organisation to acquire, engage, and retain members.

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Build a market-leading membership website

As a trusted membership technology partner for many professional bodies and trade associations, we understand that your website is the digital heart of your organisation.  Our deep sector expertise means we understand your unique challenges and craft exceptional digital experiences, empowering you to engage, inform, and grow your membership.

Using the flexible and powerful Umbraco CMS, we deliver proven results. Our clients drive impressive digital outcomes - member acquisition increases of up to 25% and member engagement improvements of up to 30%.  


Understanding your needs

Great websites start with great planning. The Discovery Phase ensures we fully understand your membership organisation, your members, and your strategic goals. Through workshops, stakeholder interviews, and in-depth research, we uncover the insights needed to create a website that resonates with your audience and supports your mission.

Stakeholder Workshops - Engage with your team, and wider stakeholders, to uncover needs, pain points, and aspirations.

Audience Analysis - Analyse your members, mapping their user journeys to ensure your website meets real-world expectations.
Technical Audit - Review your existing digital ecosystem to identify opportunities for integration and improvement.

Requirements Definition - a clear, actionable roadmap and detailed specification that aligns your vision with your business objectives.

Designing engaging experiences

Your website is the digital face of your membership organisation. During the Design Phase our design team creates visually stunning, accessible, and intuitive interfaces that reflect your brand and engage your members. We prioritise user experience (UX) to ensure every interaction feels seamless and purposeful.

UX & UI Design - Craft user journeys and interfaces that are easy to navigate and visually compelling.

Brand Alignment - Your website will reflect your organisation’s values, mission, and identity.
Accessibility & Inclusivity - We design for everyone, ensuring your website meets WCAG accessibility standards.

Wireframes & Prototyping - Interactive prototypes bring your new website to life before development begins.
Building with Umbraco

Using the flexible and powerful Umbraco CMS, the most popular website CMS for membership organisations, we building robust, scalable, and tightly integrated websites. During the Build Phase Umbraco’s flexibility allows us to create custom solutions that meet highly complex needs - from content personalisation and complex member applications user journeys, to multilingual experiences and secure member areas.

Umbraco Development - Umbraco Certified Masters build secure and scalable websites that leverage an interchangeable componentised approach, enabling your Content Editors to easily drag, drop, and reorder components to create diverse page layouts.

Agile Process - Agile development processes ensure that your build evolves iteratively, with continuous collaboration, feedback, and refinement. By working in short, focused sprints, we prioritise flexibility and adaptability, allowing us to respond quickly to changing requirements.
Integration We specialise in integration, creating seamless connections between your website and critical systems like membership databases, CRMs (including Microsoft Dynamics 365), event management platforms, and more.

Testing & Quality Assurance Commitment to quality is paramount and our rigorous testing and quality assurance process, built into each agile sprint, ensures your website performs flawlessly and responsively across all devices and browsers.
Delivering proven results

Wattle is a trusted membership technology partner for many professional bodies and trade associations. 

Our clients have driven impressive outcomes, including member acquisition increases of up to 25% and member engagement improvements of up to 30%.


Our deep sector expertise means we understand your unique challenges and we deliver tailored websites, robust eCommerce, and advanced analytics, all backed by seamless migration, ongoing support, and comprehensive training. With Wattle, your digital platforms are secure, accessible, and fully compliant with WCAG and GDPR standards - empowering you to thrive online.
Want a head start?

Then check out MemEx Web - part our our wider Membership Experience Platform, MemEx.

MemEx Web, built to deliver a market-leading digital website presence, utilises the Umbraco CMS as its foundation. It provides you with all the capabilities needed to deliver a truly engaging website, and significantly accelerates your website development journey with Wattle by leveraging pre-built website accelerators designed specifically for membership organisations.


OUR CLIENTS

Attract new members with stunning design and seamless user experiences.

It's time to join our way of thinking.