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MemEx Digital Benefits

MemEx enables you to confidently streamline your systems and operations, centralise and understand your data, and drive improved member acquisition and engagement.​

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The Digital Benefits powering MemEx

To enhance member engagement, acquisition, and operational efficiency, digital transformation via modern platforms like MemEx is crucial. Understanding the expected outcomes from the start helps shape your strategy. Below, we highlight the realistic benefits based on our membership organisation clients’ successes.
Accelerated Member Acquisition

 Increase acquisition rates by up to 25%

Acquiring new members is a critical yet challenging goal for membership organisations. Legacy systems, evolving member expectations, and cost pressures present major hurdles. For those of us facing member stagnation or decline - the need for more effective systems and strategies is paramount.

Investing in new, or improving existing, digital platforms is a key first step to enhancing growth, with solutions like the MemEx Platform generating increases in member acquisition of between up to between 10-25%.

Adopting new and integrated CRM, website, and member portal platforms like MemEx significantly enhances member acquisition.




Unify the digital experience across a vibrant website, with optimised user journeys for acquisition, user-centric website design, and seamless navigation across multiple devices.

Target user persona segments, based on CRM data analysis, with the right marketing campaign messaging, most relevant member benefits, and personalised content.

Streamline applications through seamless online forms, process automation, and easy payment.

Leverage data insights to understand which campaigns, and website features, drive the most acquisition conversions so you can optimise strategies.

Adopt a flexibile website CMS to enable the swift adaption of the platform to unique acquisition needs, without the need for costly web development.
Improved Member Engagement

 Boost engagement rates by up to 30%

Engagement is the cornerstone of member retention and with over 52% of us citing a lack of engagement as the primary reason for non-renewals - we have a major challenge on our hands.

A lack of effective integration between CRM systems and websites, preventing us from measuring engagement, and evolving member expectations, especially among younger members, is driving demand for more personalised and digital-first member experiences. But around 60% of us still rely on outdated systems - limiting engagement potential.

Adopting new digital platforms, especially modern portals like the MemEx Member Portal, that deliver personalised communications and strong community capabilities, consistently deliver increased member engagement rates of between 15-30%.




Integrate CRM systems, websites, and member portals to enable the capture of online member activity as data for engagement benchmarking.

Personalise member experiences, leveraging CRM data, to tailor website content and portal interactions based on member characteristics to foster stronger connections.

Adopt member portals empowering members to create public profiles, renew membership, book events and courses, and access exclusive content to increase member value.

Embrace online communities enabling members to build networks and engage in online discussions to create a sense of belonging.

Use data analytics and engagement scorecards tracking member activity, enabling personalised campaigns and offers that boost participation.
Increased Member Retention

 Improve retention rates by up to 10%

Retaining members, and reducing the industry average churn rate of 17%, is a major priority for us all given its role in maintaining revenue and supporting future growth. 
 
In fact, given the cost of acquiring a new member is 7-8 times higher than retaining an existing one, its vital that our retention strategies, and the digital platforms that support them, are as effective as possible. But with many of us lacking the modern systems to automate retention and re-engagement initiatives at scale, we have some hurdles to jump first.

Leveraging new digital platforms, like MemEx with associated member portal and marketing automation capabilities, can improve member retention rates by between 5-10%.




Streamline member onboarding experience with automated welcome campaigns, digital mentoring, and access to online member communities and resources.
 
Automate renewals by offering auto-renewals, via direct debit or recurring payments, simplifying the process and improving retention rates.

Identify at-risk members using Data analytics for targeted re-engagement campaigns and retention initiatives.

Prove the benefits and involvement members have accrued, presented via automated dashboards in member portals, demonstrating significant member value in return for membership fees.

Provide high-value benefits like eLearning and CPD tracking via LMS integration and accessibility in member portals.
Seamlessly Integrated Systems

Improve member satisfaction by up to 20%, save 10-20 hours per week on admin tasks, and reduce data errors by up to 30%.

Effective systems integration is critical for operational efficiency, securing a single version of your member data, and delivering seamless member experiences. But, with 60% of us still relying on older siloed systems, making sense of our fragmented data and automating joined up business processes remains a major challenge.

Without integration we risk data errors during manual entry, duplicated comms, drains on our resources from respective admin tasks, and friction in member journeys. 

By seamlessly connecting your website, member portal, CRM, and third-party platforms like learning management systems, payment gateways, and marketing automation tools, platforms like MemEx create a single, cohesive ecosystem securing you enhanced operational efficiency, reduced manual work, and seamless member experiences.



Seamlessly integrate core systems like your website, CRM, and member portal to create a cohesive digital foundation.

Integrate existing systems with this foundation, including learning management systems, exam management systems, publishing and journal platforms, payment gateways, and marketing automation tools.

Standardise systems on a technology stack, like Microsoft, Python, or Ruby on Rails, to ensure compatability, increase long-term reliability, and improved performance.
Automated Business Processes
Cut overall admin hours by up to 50% and complete manual tasks 70% faster.

Process automation is a vital focus area for membership organisations as we aim to reduce costs, improve efficiency, and minimise manual tasks. But with only 32% of us with a defined digital strategy, the majority still rely heavily on manual processes.

Automating routine tasks like membership renewals, event registrations, or payment processing saves time and reduces errors, allowing your team to prioritise strategic goals.

By setting up workflows, in platforms like MemEx, to handle repetitive tasks, like sending renewal reminders or updating member records, you can streamline operations and reduce admin hours by up to 50%. 


Streamline repetitive admin tasks like membership applications, renewals, and payment processing using automated workflows.

Automate membership application processing, including form submissions, eligibility checks, approvals, and welcome communications.

Simplify membership renewals by automating renewal reminders, payment processing, status updates, and retention campaigns.

Optimise event management by automating event registrations, ticketing, and attendance tracking.

Integrate finance systems with CRM to automate invoice generation, payment processing, and transaction logging.

Facilitate online CPD logging, certification issuance, and progress tracking via member portal submissions, with automated updates and reminders for deadlines.

Automate data collection to enable personalised communications, like targeted email campaigns based on member preferences or engagement history.
Centralised Data

Improve data quality by up to 30% and make better decisions 40% faster

Data is the cornerstone of decision making for us all and central to enhancing engagement, improving renewal rates, and driving growth.

Despite this reliance only 13% of membership organisations have confidence in the accuracy of their data, with 70% lacking a robust data strategy, severely limiting their ability to leverage insights. Its a common problem given data often sits in multiple silos, databases, and spreadsheets.

By centralising data, often in a CRM system like MemEx CRM, and leveraging dashboards and analytics we can better understand our organisations, and members, and make more informed decisions.



Consolidate data from websites, CRMs, and other systems, to gain a complete view of member behaviour, preferences, and engagement patterns.

Leverage analytics and dashboards to make it easier to understand member insights, track trends, and measure performance.

Optimise financials by tracking membership income, sponsorships, and event revenue to visualise cash flow trends, budget adherence, or cost per member acquisition.

Monitor organisational performance across all departments, via real-time KPIs, to measure effectiveness and adherence to strategy.   

Predict future growth with predictive analytics to forecast membership trends and churn risks, and machine learning models to identify patterns, like factors leading to lapsed membership.

Membership Experience Platform MemEx

Wattle’s Membership Experience platform, MemEx, delivers unrivalled end to end membership management for professional bodies and trade associations. Deploying the platform will enable your organisation to:

  • Accelerate member acquisition
  • Drive deeper member engagement
  • Improve member retention
  • Automate and streamline operations
  • Make smarter data-driven decisions
  • Drive down technology costs

MemEx unifies the membership sectors most popular digital technologies, the Umbraco CMS and Microsoft Dynamics 365 CRM, to deliver a single integrated platform across MemEx Web, Member Member Portal, and MemEx CRM.

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