CORE AREAS WHERE WE CAN SUPPORT YOU

Understanding Digital Member Values

Until this year, membership organisations have always flourished from being able to provide a blend of online and in-person experiences to deliver value to their multi-generational membership audience.

In 2020, whilst the demand for greater choice, diversity and personalisation in member services continues, the shock arrival of COVID19 has forced membership into a virtual world. With lockdowns, cancelled events and a reliance on digital channels, how can you continue to deliver value to all members?

Data, tracking, automation and primary research will all form an essential part of our toolkit for helping you deliver greater digital value. We will work with you to gain a deep understand of how your members are using your channels and provide strategic recommendations to guide you on your next steps.

Reviewing Digital Revenue and Payments

In 2020, not only have significant revenue centres such as events and face-to-face training ceased to exist, but a reliance on annual renewal cycles has created significant additional risks, with huge pressure to showcase member values and bring in capital at a time of uncertainty.

Evaluating Revenue Generation and Cashflows

Improving payment efficiency is a fundamental for maximising revenues. There are numerous approaches that can transform the member renewal process including payment automations, direct debit and a transition to monthly subscription models. We will conduct an audit to help you build a case for transforming your renewals and improving payment processing.

The Case for Incentives and Discounts  

With financial crisis and in times of uncertainty, membership organisations need to be able to reaffirm member benefits and showcase value in order to achieve renewal targets. Members are naturally more cautious of spending, are looking at ways to make cut-backs and may even question the value of membership at this time.

Incentivising renewals or offering substantial discounts may be the only way to maintain membership numbers at this challenging time. Whilst this may have a substantial impact on short-term revenue, the cost of such initiatives and discounts is likely to amount to much less than losing large volumes of members all- together.

Developing Incentives and Discounts

Our teams will help you model and evaluate risks associated with proposed incentives and discounts. The aim is to help you understand the longer term consequences and outcomes and to define the best strategy for the long-term success of the organisation.

The transition to online services

We have come to accept that the impact of COVID will continue into 2021, and whilst we are all looking forward to going back to some form of normality, it is very apparent that aspects of membership experiences are going to be transformed forever.

In a recent survey, membership CEO’s highlighted that although digital would never replace face-to-face events totally, they would continue to play a more significant role in future years, with programmes of events and training, moving to a more blended mix of real-world vs virtual.

Online services for the future

The uncertainty of COVID, meant rapid response and quick adaption to find solutions and attempt to rescue revenue.  Whether it was for online conferences, webinars, networking or video calls, many were moving into the unknown and suddenly relying on systems they had never used before with varying levels of success.

Now settling into a new form of normal, we want to help you fine-tune, define systems and build your online services for the long-term. We have tried and tested many of the best systems and tools available and are here to help you find fit for purpose solutions that can build member engagement and generate revenue.