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MemEx Digital Benefits

MemEx enables you to confidently streamline your systems and operations, centralise and understand your data, and drive improved member acquisition and engagement.​

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The Digital Benefits Powering MemEx

Whether you’re still rocking your legacy systems, or have made a recent move to a new digital solution, our MemEx platform can help you significantly drive growth, engagement, and efficiencies.


Accelerating Member Acquisition

 Acquiring new members is a critical yet challenging goal for membership organisations. Legacy systems, evolving member expectations, and cost pressures present major hurdles. For those of us facing member stagnation or decline - the need for more effective systems and strategies is paramount.

Investing in new, or improving existing, digital platforms is a key first step to enhancing growth, with solutions like the MemEx Platform generating increases in member acquisition of between 10-25%.

Adopting new and integrated CRM, website, and member portal platforms like MemEx significantly enhances member acquisition.


Unify the digital experience across a vibrant website, with optimised user journeys for acquisition, user-centric website design, and seamless navigation across multiple devices.

Target user persona segments, based on CRM data analysis, with the right marketing campaign messaging, most relevant member benefits, and personalised content.

Streamline applications through seamless online forms, process automation, and easy payment.

Data insights to understand which campaigns, and website features, drive the most acquisition conversions so you can optimise strategies.

Flexibility of the website CMS to enable the swift adaption of the platform to unique acquisition needs, without the need for costly web development.
Boosting Member Engagement

 Engagement is the cornerstone of member retention and with over 52% of us citing a lack of engagement as the primary reason for non-renewals - we have a major challenge on our hands.

A lack of effective integration between CRM systems and websites, preventing us from measuring engagement, and evolving member expectations, especially among younger members, is driving demand for more personalised and digital-first member experiences. But around 60% of us still rely on outdated systems - limiting engagement potential.

Adopting new digital platforms, especially modern portals like the MemEx Member Portal, that deliver personalised communications and strong community capabilities, consistently deliver increased member engagement rates of between 15-30%.


Integrate CRM systems, websites, and member portals to enable the capture of online member activity as data for engagement benchmarking.

Personalise member experiences, leveraging CRM data, to tailor website content and portal interactions based on member characteristics to foster stronger connections.

Self-Service member portals empowering members to create public profiles, renew membership, book events and courses, and access exclusive content to increase member value.

Online Communities enabling members to build networks and engage in online discussions to create a sense of belonging.

Data analytics and engagement scorecards tracking member activity, enabling personalised campaigns and offers that boost participation.
Improving Member Retention

 Retaining members, and reducing the industry average churn rate of 17%, is a major priority for us all given its role in maintaining revenue and supporting future growth. 
 
In fact, given the cost of acquiring a new member is 7-8 times higher than retaining an existing one, its vital that our retention strategies, and the digital platforms that support them, are as effective as possible. But with many of us lacking the modern systems to automate retention and re-engagement initiatives at scale, we have some hurdles to jump first.

Leveraging new digital platforms, like MemEx with associated member portal and marketing automation capabilities, can improve member retention rates by between 5-10%.


Streamline the new member onboarding experience with automated welcome campaigns, digital mentoring, and access to online member communities and resources.
 
Automate renewals by offering auto-renewals, via direct debit or recurring payments, simplifying the process and improving retention rates.

Data analytics to identify lapsed or at-risk members for targeted re-engagement campaigns and retention initiatives.

Proof of the benefits and involvement members have accrued, presented via automated dashboards in member portals, demonstrating significant member value in return for membership fees.

Provision of high-value benefits like eLearning and CPD tracking via LMS integration and accessibility in member portals.

Membership Experience Platform MemEx

Wattle’s Membership Experience platform, MemEx, delivers unrivalled end to end membership management for professional bodies and trade associations. Deploying the platform will enable your organisation to:

  • Accelerate member acquisition
  • Drive deeper member engagement
  • Improve member retention
  • Automate and streamline operations
  • Make smarter data-driven decisions
  • Drive down technology costs

MemEx unifies the membership sectors most popular digital technologies, the Umbraco CMS and Microsoft Dynamics 365 CRM, to deliver a single integrated platform across MemEx Web, Member Member Portal, and MemEx CRM.

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