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The Institute of Export & International Trade: Engineering a Digital First Future

In an era where digital transformation is crucial for success, The Institute of Export & International Trade (IOE) is embarking on an ambitious journey to redefine its digital presence. Partnering with Wattle, known for its cutting-edge digital solutions for membership organisations, the IOE is set to revolutionise its engagement with members and stakeholders worldwide.

A Vision for Transformation

The IOE, a professional body dedicated to promoting international trade standards, has always been at the forefront of providing support and education to its members. Recognising the pressing need to adapt and thrive in a digital-first world, the IOE has devised an ambitious 5-year strategy to lead an export-led recovery through a digital overhaul. This strategy encompasses a series of initiatives designed to enhance the Institute's brand, transition to digital learning, improve membership experience and set and certify professional standards.

Introducing MemEx: A Catalyst for Change

Wattle implemented MemEx, its flagship Membership Experience Platform, and integrated Umbraco's CMS and Microsoft's Dynamics 365 CRM to create a highly efficient digital ecosystem. This solution will allow the IOE to revolutionise how it engages with its members, offering a dynamic, modern, and flexible digital presence that aligns perfectly with the Institute's mission and objectives.

Core Solutions & Benefits

MemEx will allow the IOE to enhance its membership management by:

  • Automating Member Engagement: Streamlining processes from initial contact to ongoing engagement.
  • Data-Driven Decision-Making: Use analytics for insights and actions.
  • Advanced Self-Service Options: Give members powerful self-help and management tools.
  • Integrated CRM and CMS: Combining Microsoft Dynamics 365 CRM and Umbraco CMS to drive member engagement, increase membership acquisition and streamline business processes on a scalable platform.

By adopting a flexible and user-friendly CRM and CMS solution, the IOE can present a dynamic digital presence, personalise content to meet individual member needs and automate business processes for efficiency.

MemEx's data analytics capabilities will give the IOE actionable insights for informed decision-making, ensuring a continuous return on investment.

Leading the Way to a Digital-First Future

The IOE is on its way to achieving its vision of a digital-first future where innovation, efficiency, and member engagement combine. Contact us today to learn more and start your transformation journey.


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