NOAH transforms Member Engagement with MemEx CRM

NOAH (National Office of Animal Health) is the UK’s leading trade association for the animal health industry, representing 97% of the sector. NOAH plays a vital role in shaping the regulatory, political, and social landscape for animal health in the UK.

To modernise its digital infrastructure and better serve its members, NOAH launched a comprehensive CRM rebuild project. The objectives were to:

-   Streamline internal processes

-   Improve member engagement tracking

-   Enhance service delivery

Having previously supported NOAH’s legacy CRM, Wattle was appointed to lead the transformation. We leveraged MemEx CRM, part of our wider MemEx Platform, built on Microsoft Dynamics 365 to deliver a CRM solution tailored to NOAH’s strategic goals and operational needs.

MemEx CRM stood out to NOAH for its advanced functionalities, robust integration capabilities, and the future potential of the market-leading MemEx Member Portal. Its user-friendly interface, which requires minimal coding, made it easy for NOAH’s team to adopt and manage.

From the tender process through to project launch, our partnership with NOAH was defined by collaboration and mutual respect. Training delivery was praised as practical and engaging, and NOAH’s project team were friendly, approachable, and technically proficient.

Dawn Howard, CEO of NOAH, advised:

“Wattle have been fantastic to work with on our CRM rebuild project. Their team have demonstrated strong technical expertise, a friendly, approachable and collaborative attitude, and a thorough understanding of the potential of Dynamics 365. We’re delighted with the results and wouldn’t hesitate to recommend them. We look forward to continuing to work with Wattle over the coming years as we develop our digital offering in line with our sustainability commitments and the NOAH Strategy.”

Since implementing MemEx, NOAH has achieved:

-   A marked reduction in administrative overhead

-   Improved reporting and internal workflows

-   Enhanced communication with members

-   Faster onboarding and training for staff

MemEx CRM is now central to NOAH’s ability to deliver member services and track engagement. It supports strategic goals by enabling scalable, transparent improvements - while remaining cost effective.

NOAH chose Wattle as their new technology partner based on our:

-   Collaborative and transparent approach

-   Deep expertise in the membership sector

-   Proven technical capability in delivering CRM solutions

Our ability to simplify complex technology and demonstrate its real-world business value was a key differentiator. From the outset, our approachable and solution-focused team helped build a productive, enjoyable partnership - grounded in trust, shared goals, and a commitment to excellence.

NOAH plans to continue developing MemEx CRM to further refine administrative processes, enhance reporting, and potentially launch the MemEx Member Portal. This ongoing evolution aligns with NOAH’s broader digital strategy and sustainability commitments.

At Wattle, we’re proud to support NOAH’s strategic ambitions and we look forward to building on the strong foundation we’ve created together.