Our Chief Executive Officer, David Abraham, revealed the theory, practice, and technology behind the latest release of our MemEx Member Portal, part of the wider MemEx platform, and highlighted the importance of:
To follow are the 5 key takeaways from the session.
To increase member engagement, membership organisations should incorporate habit-forming portal features such as education and training programs, events, social engagement, and member-to-member network building.
Membership management software should include a member portal that enables users to manage their public profiles, comms preferences, book events or courses, and make payments for membership upgrades and renewals, fostering a sense of control and ownership.
Enable Members to build their own Communities
To compete with platforms like LinkedIn, membership organisations should provide unique benefits like enabling members to announce training, accreditation, and exam achievements to gain professional validation from fellow members - just like they can on LinkedIn. The focus should be on generating engagement between members.
Encourage Networking and Interactions
Enhance the member experience by providing member-to-member messaging and social sharing within your member community. This enables members to create professional networks and engage directly with other members on your platform – not on LinkedIn.
Deliver personalised Member Offers
Leverage your existing systems, including CRM and website, to track member activity and build a picture of what interests them. Using that intelligence make personalised offers to members for events, courses, exams, and products related to those interests and increases up and cross-sell member revenues.
Creating engaging and empowering membership experiences are essential for membership organisations looking to succeed in today's competitive landscape. By incorporating habit-forming features, offering unique value, providing user-friendly self-service, fostering networking opportunities, and maintaining data ownership, you can transform your member relationships from transactional to transformational.
Looking to transform how you engage with your members online? Have a chat with us today.
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