George Fraser heads up Business Analysis at Wattle.
His digital transformation and requirements analysis background, and knack for understanding membership-based business processes, makes him a key player in ensuring our Membership Experience Platform, MemEx, meets our clients’ needs from day one.
I'm George Fraser, Head of Business Analysis at Wattle. I primarily work as a business analyst, partnering with our membership clients during a projects discovery phase to understand their requirements and ensure our MemEx platform addresses their needs. My role involves gaining a deep comprehension of each client's business and membership processes so I can effectively relay requirements to our Developers and CRM Consultants. I aim to deliver solutions tailored to each organisation's goals, challenges, and membership base by bridging the gap between client and technical teams.
I studied Law at University, worked in the Civil Service for a while, and then became a Scuba Instructor in the Caribbean and Thailand for six years. After getting into management running a Dive Centre, I moved back to the UK and transitioned into operational management and became fascinated by systems transformation. I eventually became a Business Analyst and discovered I had a knack for it. I've worked in various sectors like the NHS and for membership organisations and charities, working on digital transformation projects and requirements analysis.
The problem solving and understanding a clients unique business requirements are both top attractions in this role. The culture at Wattle is excellent, and my colleagues are very talented, which makes work enjoyable. I get variety in my work and opportunities to guide membership business processes, which I find rewarding.
I tend to compartmentalise my work and personal life. Personal and professional overlapped at previous jobs, but at Wattle there is a better balance. I enjoy work social events but mostly keep work and personal life apart.
The top 3 challenges I see are:
I can help address the digital transformation challenge - which is the fundamental one. Providing digital tools that engage members and enabling more targeted and personalised marketing and member experiences helps address these challenges. Working with membership clients to build more efficient 'to be' business processes helps make their operations leaner and more scalable.
The latest new MemEx features that could really add value include:
Outside of work, I enjoy cooking, reading, and films. I have a Great Dane named Gracie that keeps me busy. I used to scuba dive a lot and hope to get out diving again soon. Favorite Wattle moments usually involve the legendary summer barbecues where I drink too much!
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