The Arboricultural Association, the UK’s foremost authority in arboriculture with over 3,000 members worldwide, is to partner with Wattle to deliver a comprehensive Digital Transformation project to revolutionise the Association’s CRM, website, and member portal capabilities.
We're thrilled to announce that Wattle has been selected by the Arboricultural Association to deliver a comprehensive digital transformation project. This exciting partnership will see Wattle implement its innovative Membership Experience Platform, MemEx, to revolutionise the Association’s CRM, website, and member portal capabilities. The Arboricultural Association, the UK’s foremost authority in arboriculture with over 3,000 members worldwide, sought a robust, future-proof solution to enhance its digital infrastructure. Wattle’s MemEx platform will replace the Association’s outdated systems, delivering a seamless, integrated experience for members and staff alike.
The project includes a new CRM, a dynamic website, and a user-friendly member portal, all designed to support the Association’s growth, improve member engagement, and streamline operations. Key integrations with systems like Xero, Zoom, and payment gateways such as Stripe and PayPal will ensure a cohesive digital ecosystem. The project will kick off in June 2025, and the MemEx platform will support the Association’s diverse services, including membership management, event and course administration, and CPD tracking, while providing robust data insights to drive strategic growth.
“We’re delighted to partner with the Arboricultural Association to empower their mission of advancing tree care professionalism,” said Jenna Wilson, Bid Manager at Wattle. “Our MemEx platform is tailored to meet the unique needs of membership organisations, and we’re excited to help the Association elevate their digital presence and member experience. This win follows quickly on the heels of other recent successes with the likes the Institute of Leadership and the Wine & Spirit Education Trust, reinforcing our reputation as a trusted membership technology partner."
Ready to Transform? Ready to revolutionise your membership organisation’s digital landscape? Contact our team today to discover how Wattle’s Membership Experience Platform, MemEx, can engage your members like never before.
Ready to talk?
If any of this sounds like where your own organisation is, we're happy to talk it through - no pitch required.
Reflections from MemberWise Digital Excellence 2026 on why membership organisations are moving beyond basic portal self-service and focusing instead on more connected, personalised, and engaging digital member experiences.
Choosing a membership platform is something most people do once. These are the questions worth asking every supplier — including us — and what a good answer sounds like.
Wattle are delighted to be attending the latest MemberWise Membership Solutions Day on Thursday 11th June 2026 in London - the data-driven decisions edition.
