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Overview

The BPF adopted Wattle's Membership Experience Platform, MemEx, to replace their existing IRIS CRM and Drupal website estate.

Membership organisation the British Property Federation (BPF) represents and promotes the interests of those with a stake in real estate in the UK. BPF’s aim is to work with government and regulatory bodies to help the real estate industry grow and thrive, to the benefit of their members and the economy as a whole.

Changing Member Expectations

The BPF carried out a detailed member survey that suggested their members wanted to ‘change’ the way they engaged with the organisation. Key to this change was the ability for its members to interact with the BPF through a multi-channel and multi-device online environment where communications were tailored to their ongoing needs and interests.

To effectively respond to these member expectations BPF identified the need to modernise their current CRM and CMS systems and processes and engage with a new partner capable of developing and delivering a new integrated platform.

Why Wattle?

Further to a thorough vendor selection process the BPF selected Wattle as their partner of choice. In addition to Wattle's proven track record in the membership sector the BPF highlighted the following advantages of partnering with Wattle:

  • The provision of a single seamlessly integrated platform from a single supplier with the in-house onshore ability to develop and maintain for the future.
  • The fact that the BPF would own all solution IP with the ability to move to a new supplier if required.
  • The freedom afforded by not needing to license Wattle's MemEx solution at an additional and ongoing cost.

Ion Fletcher (Director of Policy, Finance)

Ion works on behalf of BPF members to ensure that the views of the property industry are taken into account by the Government as it develops and implements policy. Ion is involved in formulating and developing the UK property industry’s response to policy decisions which affect real estate businesses from a tax, finance and market regulatory perspective. His particular areas of expertise are property tax law, accounting and market regulation.

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